MARATHON SHOE COMPANY
The historic value of a pivotal regional business unlocks financial tools that result in new award-winning housing.
Challenge: The Marathon Shoe Company East Side Plant was a vacant building owned by the City of Wausau that depended upon historic designation to finance a redevelopment and avoid demolition. Previous consultants had submitted numerous historic evaluations of significance applications and were unable to secure designation for the unassuming industrial building on Wausau's riverfront.
Success: New History's innovative and tenacious historic research uncovered new historical information that resulted in historic designation for the property. New History then supported the developer and design architect by identifying critical design issues and solutions for historic tax credit certification. Learn more about the project here.