New History teamed up with a private developer and the City of Minneapolis to create viable solutions to the project’s obstacles, transforming risk into reward. By listing the building on the National Register of Historic Places, we unlocked Historic Tax Credits and grant funding. Coupled with phased renovation and strategic community engagement to foster public support, these efforts successfully allowed the marquee to light up the neighborhood once again. The Art Deco features—both inside and outside—were restored to create an elegant event space, harkening back to the Golden Age of the theater’s namesake.