Leveraging history to create community and financial value

Wisconsin Trust for Historic Preservation Award Winner

LOCATION

 

CLIENT

CONSTRUCTED

PROJECT DATE

PROJECT SCOPE

PROJECT BUDGET

PROJECT SIZE

Wausau, WI

MetroPlains

1923

2016-2017

Historical research, National Register of Historic Places nomination, guidance on historic tax credit certification

$6M

38,000 sq.ft.

ATRIUM MSR sq60.jpg

MSR DESIGN

architect

ms 5 web.jpg
ms 1 web.jpg
interior of old warehouse with steel windows

The historic value of a pivotal regional business unlocks financial tools that result in new award-winning housing.

CHALLENGE

The Marathon Shoe Company East Side Plant was a vacant building owned by the City of Wausau that depended upon historic designation to finance a redevelopment and avoid demolition. Previous consultants had submitted numerous historic evaluations of significance applications and were unable to secure designation for the unassuming industrial building on Wausau’s riverfront.

 

SUCCESS

New History’s innovative and tenacious historic research uncovered new historical information that resulted in historic designation for the property. New History then supported the developer and design architect by identifying critical design issues and solutions for historic tax credit certification.